General Social Media Advice

  • Make sure your social media accounts (all of them!) are professional, employer-friendly, and clean – essentially, present your best self!
  • Your real name goes a long way. Avoid using nicknames/slang, or names that make it difficult for employers to find you. Make your name consistent across all platforms.
  • Picture perfect! If you’re going to be using a picture to show who you are, make sure it’s a professional one and not a selfie.

LinkedIn Tips

  • Always personalize your message when you connect with anyone on LinkedIn. I cannot stress enough how important this is. I’m not inclined to accept your invitation if you don’t tell me what the connection is (how/where we met and so on).
  • Join LinkedIn groups! Joining groups helps you connect with professionals in your network, and who knows, maybe you will find someone who you haven’t spoken to in a while? This would be a great chance to connect.
  • Utilize the “Jobs” tab – this is how I found my first job out of TRSM! Many recruiters on LinkedIn post roles through the system and find it a suitable way to also check out your online profile. What I love is that if you’re applying on LinkedIn you can view where in the decision-making process you are.

Twitter Tips

  • Actually use Twitter. It’s not enough just to retweet! Check out what your peers are doing to jump on a similar bandwagon, and look to tweet information that pertains to the industry you’re looking to get into. You can check out my Twitter page for some pointers: https://twitter.com/SnehaDeokie/
  • Follow recruiters/companies – many organizations are looking to social media to help them hire candidates and they tend to post links to jobs through Twitter too!
  • #Hashtagsforthewin – no, seriously! Make sure to look at hashtags such as #hiring #TOjobs #jobs, to name a few, to help you with your search – you never know what you may end up finding!
  • (P.S.: Follow your Career Consultants on Twitter!)

Instagram Tips

  • Instagram is a great avenue for those who want to showcase their creative side and demonstrate their online personality. If you have an online portfolio you would like to showcase, do so! Employers appreciate seeing the work you have done.
  • Similar to Twitter, use the “Tags” option to see who else is hiring, and what else you could apply for – there are many possibilities!
  • Keep your personal Instagram (make it private) and professional Instagram (make it public) separate. No one needs to know where you went for brunch over the weekend (unless maybe you’re in the hospitality industry, looking to make connections in that area). Be thoughtful as to what you’d like to post.

The TRSM Business Career Hub offers lots of resources for job seekers. Visit their website to learn more.

Posted by Sneha Deokie

Sneha Deokie is a Career Consultant with the TRSM Business Career Hub. She has professional experience within the world of education and human resources, and is passionate about helping youth transition into their career paths. Sneha is also a proud Ryerson Alumna, where she completed her BComm at TRSM, and recently completed her Certificate in Human Resources Management through the G. Raymond Chang School of Continuing Education. When Sneha is not at work, she enjoys dancing, cooking and binge-watching shows on Netflix. Follow Sneha on Twitter: @SnehaDeokie

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